Wednesday, December 5, 2018

Understanding The Christian God, Trinity v. Godhead

Inspiration From God

There will always be more questions than answers when thinking about the nature of God. How can a human brain be sophisticated enough to understand its creator? That being the case, hope is not lost. We're lucky enough to have thousands of years of human interaction with God recorded in the scriptures and I wanted to share a video that I think explains this quite well.

Tuesday, December 4, 2018

Ideal PPC Team Hierarchy: Senior Strategist & Junior Specialist

PPC Team Hierarchy
Are you wondering if you have the most efficient PPC team setup? I've been on a few, and I want to tell you what I've seen work the best. Stick around and I'll also tell you some horror stories that may serve as a cautionary tale.

My favorite structure is pairing a senior level PPC Strategist with one or many junior level Specialists. The idea here is that you can increase the impact of one talented person by alleviating them of tedious tasks. The pay gap can be quite significant, saving you money, and providing your team with career advancement opportunity. I'll explain who these people are and how I recommend breaking out the responsibilities.

Wednesday, November 21, 2018

What To Do With An Audience

audience silhouette

Who Is My Audience?

As a business person, your audience is the reason why you have a business. These people could fall into any of the following categories:

  • Fits your customer profile
  • Could connect you with potential customers
  • Can add credibility to your business

These people could be past or current customers, sales leads, personal contacts, or anonymous visitors of your website or social media. Once you find out all the things you could do with this audience, your imagination will run wild with how you'll identify these people.

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