Wednesday, December 5, 2018

Understanding The Christian God, Trinity v. Godhead

Inspiration From God

There will always be more questions than answers when thinking about the nature of God. How can a human brain be sophisticated enough to understand its creator? That being the case, hope is not lost. We're lucky enough to have thousands of years of human interaction with God recorded in the scriptures and I wanted to share a video that I think explains this quite well.

Tuesday, December 4, 2018

Ideal PPC Team Hierarchy: Senior Strategist & Junior Specialist

PPC Team Hierarchy
Are you wondering if you have the most efficient PPC team setup? I've been on a few, and I want to tell you what I've seen work the best. Stick around and I'll also tell you some horror stories that may serve as a cautionary tale.

My favorite structure is pairing a senior level PPC Strategist with one or many junior level Specialists. The idea here is that you can increase the impact of one talented person by alleviating them of tedious tasks. The pay gap can be quite significant, saving you money, and providing your team with career advancement opportunity. I'll explain who these people are and how I recommend breaking out the responsibilities.

Wednesday, November 21, 2018

What To Do With An Audience

audience silhouette

Who Is My Audience?

As a business person, your audience is the reason why you have a business. These people could fall into any of the following categories:

  • Fits your customer profile
  • Could connect you with potential customers
  • Can add credibility to your business

These people could be past or current customers, sales leads, personal contacts, or anonymous visitors of your website or social media. Once you find out all the things you could do with this audience, your imagination will run wild with how you'll identify these people.

Sunday, September 23, 2018

4 Ways to Boost Advertising Performance and Eliminate Waste


An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.

Tuesday, September 11, 2018

Here’s How to Set Your Marketing Team Up For Success


If you want your marketing team to succeed, you need to set it up for success. Intrinsically, you know this is true for an in-house marketing team. But it’s just as true when you outsource your marketing.

There are a few things you don’t have to worry about when you hire an outside marketing team. For instance, you should be able to assume they have the tools to do their job...

Tuesday, August 28, 2018

How To Understand & Configure Google Tag Manager


Simplify your tag management, already. No more passing pixels back and forth with your marketing guys and development team. One and done!

Friday, August 24, 2018

6 Common Social Media Marketing Mistakes to Avoid


Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody thinks they can use it.

The fact that everybody can use social media, does not mean that everybody can use it well. Nor does it suddenly bestow marketing knowledge on them. Not surprisingly, people make a lot of mistakes in this new form of marketing.

Thursday, August 9, 2018

Real-Time Reporting With Google Analytics And Data Studio


Don't Wait For Your Marketing Reports


Have you ever asked your marketing team for a report? Or waited for that attachment to come in your email? Did you not know that you should have all that data in real-time? It's 2018 and everything happens in real-time including high-value reporting on your marketing performance.

If you don't have real-time visibility into the goals and performance of your website and its users, go ask for it.

Thursday, August 2, 2018

How To Pay Only For Leads With Google Local Services Ads



Pay only for qualified leads


Local Service Ads are newly out of beta and are rolling out across the country. They help home service professionals such as HVAC or Plumber run ads locally and only pay for leads they get. It's great! I wrote an article outlining how it works.

Sunday, July 29, 2018

Mobile Page Speed: Why It Matters & What You Can Do About It

mobile marketing

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing websites only a few taps away, a slow browsing experience can result in you losing valuable leads and customers. But the competition isn’t the only thing you need to worry about. In this article, you’ll learn the core reasons why mobile site loading speed so important and what you can do to optimize your site faster mobile loading times.

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Mobile Page Speed: Why It Matters & What You Can Do About It

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing we...