Tuesday, August 28, 2018

How To Understand & Configure Google Tag Manager


Simplify your tag management, already. No more passing pixels back and forth with your marketing guys and development team. One and done!

Friday, August 24, 2018

6 Common Social Media Marketing Mistakes to Avoid


Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody thinks they can use it.

The fact that everybody can use social media, does not mean that everybody can use it well. Nor does it suddenly bestow marketing knowledge on them. Not surprisingly, people make a lot of mistakes in this new form of marketing.

Thursday, August 9, 2018

Real-Time Reporting With Google Analytics And Data Studio


Don't Wait For Your Marketing Reports


Have you ever asked your marketing team for a report? Or waited for that attachment to come in your email? Did you not know that you should have all that data in real-time? It's 2018 and everything happens in real-time including high-value reporting on your marketing performance.

If you don't have real-time visibility into the goals and performance of your website and its users, go ask for it.

Thursday, August 2, 2018

How To Pay Only For Leads With Google Local Services Ads



Pay only for qualified leads


Local Service Ads are newly out of beta and are rolling out across the country. They help home service professionals such as HVAC or Plumber run ads locally and only pay for leads they get. It's great! I wrote an article outlining how it works.

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Mobile Page Speed: Why It Matters & What You Can Do About It

As mobile device usage continues to grow, it’s becoming more important for businesses to optimize for mobile page speed. With competing we...