Sunday, September 23, 2018

4 Ways to Boost Advertising Performance and Eliminate Waste

An inordinate amount of money can be spent on pay per click (PPC) advertising like Google ads, but using these methods just to get visitors to your website isn’t going to benefit you in the long run. The objective isn’t to get as many random visitors to your site as possible. The goal to draw the right visitors to your website.

Continue reading on directivegroup.com ►

Tuesday, September 11, 2018

Here’s How to Set Your Marketing Team Up For Success

If you want your marketing team to succeed, you need to set it up for success. Intrinsically, you know this is true for an in-house marketing team. But it’s just as true when you outsource your marketing.

There are a few things you don’t have to worry about when you hire an outside marketing team. For instance, you should be able to assume they have the tools to do their job...

Continue reading on tweakyourbiz.com ►

Tuesday, August 28, 2018

How To Understand & Configure Google Tag Manager

Simplify your tag management, already. No more passing pixels back and forth with your marketing guys and development team. One and done!

Continue reading on ethicaldigital.com ►

Friday, August 24, 2018

6 Common Social Media Marketing Mistakes to Avoid

Social media marketing is one of the newest forms of marketing. Because it is a medium of “the people”, everybody thinks they can use it.

The fact that everybody can use social media, does not mean that everybody can use it well. Nor does it suddenly bestow marketing knowledge on them. Not surprisingly, people make a lot of mistakes in this new form of marketing.

Continue reading on kikolani.com ►