Friday, May 3, 2019

Avoid Demonetization: Tips For Content Creators From A Media Buyer

Avoid Demonetization

If you make money running ads on your content, this article is for you. There are a couple truths that need to be accepted before you will succeed:
  1. You're not entitled to ad revenue.
  2. Advertisers want to put their ads on content that "jives" with their brand.

Who Makes The Decisions


I'm a Media Buyer, which means that I'm the guy who takes my client's advertising budgets and spends it on content like yours; videos, blogs, articles, and news sites. I spend millions of dollars each year running ads for my clients.

We, the advertisers, have a lot of control over where we place the ads, but not as much as we'd like. There are defaults in our tools that most advertisers don't change. I'll show you what those are in a second.

Friday, January 18, 2019

Marketing Your One-Person Business: The Basics

Solopreneur

Marketing Your One-Person Business: The Basics


I get excited when my friends tell me they have their own side business or that they've gone all in on working for themselves. I often have the same conversations with those people about how they could be marketing themselves for free and, after a long monologue, I see the glazed over look in their eyes and realize that I've just done a massive info dump of tips I've gathered over my decade-long jaunt through marketing.

For this purpose, I've written this very basic introduction into online marketing essentials for your personal business. If this guide is too basic for you, stick around. I'll publish more in-depth articles soon.

Wednesday, December 5, 2018

Understanding The Christian God; Trinity v. Godhead

Understanding The Christian God, Trinity v. Godhead

Inspiration From God

There will always be more questions than answers when thinking about the nature of God. How can a human brain be sophisticated enough to understand its creator? That being the case, hope is not lost. We're lucky enough to have thousands of years of human interaction with God recorded in the scriptures and I wanted to share a video that I think explains this quite well.

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Avoid Demonetization: Tips For Content Creators From A Media Buyer

If you make money running ads on your content, this article is for you. There are a couple truths that need to be accepted before you will...