Tuesday, December 4, 2018

Ideal PPC Team Hierarchy: Senior Strategist & Junior Specialist

PPC Team Hierarchy
Are you wondering if you have the most efficient PPC team setup? I've been on a few, and I want to tell you what I've seen work the best. Stick around and I'll also tell you some horror stories that may serve as a cautionary tale.

My favorite structure is pairing a senior level PPC Strategist with one or many junior level Specialists. The idea here is that you can increase the impact of one talented person by alleviating them of tedious tasks. The pay gap can be quite significant, saving you money, and providing your team with career advancement opportunity. I'll explain who these people are and how I recommend breaking out the responsibilities.

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