Friday, May 3, 2019

Avoid Demonetization: Tips For Content Creators From A Media Buyer

Avoid Demonetization

If you make money running ads on your content, this article is for you. There are a couple truths that need to be accepted before you will succeed:
  1. You're not entitled to ad revenue.
  2. Advertisers want to put their ads on content that "jives" with their brand.

Who Makes The Decisions


I'm a Media Buyer, which means that I'm the guy who takes my client's advertising budgets and spends it on content like yours; videos, blogs, articles, and news sites. I spend millions of dollars each year running ads for my clients.

We, the advertisers, have a lot of control over where we place the ads, but not as much as we'd like. There are defaults in our tools that most advertisers don't change. I'll show you what those are in a second.

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Avoid Demonetization: Tips For Content Creators From A Media Buyer

If you make money running ads on your content, this article is for you. There are a couple truths that need to be accepted before you will...