Avoid Demonetization: Tips For Content Creators From A Media Buyer
If you make money running ads on your content, this article is for you. There are a couple truths that need to be accepted before you will succeed:
- You're not entitled to ad revenue.
- Advertisers want to put their ads on content that "jives" with their brand.
Who Makes The Decisions
I'm a Media Buyer, which means that I'm the guy who takes my client's advertising budgets and spends it on content like yours; videos, blogs, articles, and news sites. I spend millions of dollars each year running ads for my clients.
We, the advertisers, have a lot of control over where we place the ads, but not as much as we'd like. There are defaults in our tools that most advertisers don't change. I'll show you what those are in a second.
Before we get into it, let's address the "Adpocalypse". The TLDR of the situation is that major news outlets reported that big brands were running ads on violent or racist content. Those brands pulled their ad dollars off YouTube and YouTube panicked by changing their monetization policies. The advertisers put their money back on YouTube, but those new policies still cause grief for a lot of content creators, especially news or political content which continues to be "demonitized".
In addition to these new policies, advertising defaults were updated in Google Ads, the tool that people like me use to put ads on your content. I'm going to show you those defaults and hopefully it sparks some ideas about how to avoid content that could cost you some potential ad revenue.
"Standard inventory" above is default. Below are specific details about what type of content qualifies for each type of inventory. To make more money, stay within the "Included" categories under "Limited inventory". That is the category that is most likely to be monetized.
I plan on writing another article soon about how to increase your AdSense earnings. Follow me on Twitter to get notified when it's published. Follow @davidjohn_wyatt